Christina Luna is a music entrepreneur and has been in the entertainment industry for over fifteen years working with artists and clients in a booking, consulting, events or artist management capacity. Having founded her own company representing Filipino American music artists such as AJ Rafael, Melissa Polinar, Ramiele Malubay and managing corporate campaigns for the Asian American market – her work has been focused on helping creatives focus on their craft and providing the support needed to turn their crafts into careers. She has experience in artist development, album development, event management, industry negotiations, marketing campaigns, public relations and tour management. Her event portfolio ranges from festivals, record releases, corporate events, concerts, artist showcases, and filmed productions. Christina prioritizes projects and partners with similar visions for the global Asian music ecosystem. Her current projects include the Asian American Music Conference, and a new global talent agency called the Zion Agency, representing artists such as R&B artist Kiana V.
Christina Luna holds a Master of Science in Management from Notre Dame de Namur University and a Certificate in Social Enterprise and Impact Investing from the Middlebury Institute of International Studies at Monterey. She has been featured in several publications, has spoken at events and conferences in the United States and the Philippines. She is recognized as a part of Global 100 Most Influential Filipina Women in the World under the category Emerging Leaders. Christina is the Chair of the City of Daly City Recreation Commission. Her hobbies include playing the piano and tennis, reading, writing, traveling, and brewery hopping.